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"Connections and Why They Matter"
Most of what happens in our life will spark a connection. Life connects with what has been found in books. Books connect with what happens in life. Use the connections to help you see more clearly. A love of reading and writing is what motivated the creation of this blog. Thank you for coming to the blog.
Social media is essential for a business website because it allows the business to reach and engage with its target audience regardless of location, generating brand awareness, leads, sales, and revenue.
Entrepreneurs often have thin staff, and their website is the storefrontfor the business and where information can be exchanged.
Social media increases brand awareness and messaging, but overall, it is a narrow focus, but the website completes the picture for its contacts. It's a chance to showcase what the business stands for in the public eye.
Social media is excellent for promoting your services and shouting out about what you can do, but the media posts need to have a landing page where the potential customer can go to find you and learn more.
This landing page or website is as important as your social media profiles. For example, if someone finds you on Facebook and clicks a post but lands on an out-of-date, old website, they will move on to the next freelancer.
Updating the website (or landing page) and ensuring it’s always up to date is essential. If you change your prices or provide service, update your website. Make sure the content has a reason for being on the landing page. Pictures and graphics of everything the business does are fine, but the landing page must communicate the business's professional image.
So that you know, contact information needs to be completed. Location addresses, phone numbers, email addresses, product listings, and hours of operation are expected to be the first thing you see on the website.
The social media and the website need to include a “Call to Action.” State clearly what you want the contract to do. One thing you want them to do on social media is to go to the website, so the proper link is needed to help them do that. Other calls to action can inform of specials, unique offerings, or even request that the contact offer a “comment.”
Most businesses need a website in today’s world. The main reasons usually establish awareness, legitimacy, creditability, trust, sales, and information for prospective and current customers, the public, and suppliers. It becomes a marketing tool and presents and showcases products and services.
The website serves as a storefront. A report in February 2021 from PRNewswire mentioned that 28% of small businesses don’t have a website, and 44% of those don’t plan to create one in the coming year.
The need for a website is so strong that some small businesses ask themselves if they can even open their doors without first establishing a presence on the internet. The answer to this question is that you can open a business without a website and drive sales by gaining customers in the traditional ways: word of mouth, referrals, and mailing lists. Social media. Pamphlets, ads in local publications, and even handing out business cards. There is nothing wrong with these traditional ways of promoting a business but some essential benefits will be missed. All the conventional methods will be more effective if a path to the business’s website can be included.
The Business Website is Important Because:
It is the doorway to the business. It welcomes customers, suppliers, and the community. It shows that the company exists.
It will put your name on Google and have an internet address that can be included in your marketing materials. Directions to the business, product lists, business hours, phone numbers, and even prices can be found easily.
Potential customers will be using the internet to find where the products and services they want can be found. The website allows you to be seen by those who are shopping on the web and will be new customers.
It expands the reach of your business, making what you have available to the entire world if that is what you want.
Details about your products and service can fill pages and allow customers to dig deeper into their research for their needs. Links to sites that mention your products can be included.
Your website gives your social media posts a goal and a vital purpose. Those posts can stress products and benefits, but with a website, social media can and should direct traffic to the website. Social media posts are often just one-shot efforts, but getting clients to use your website will bring them back to it again and again.
The website can be set up to take orders, receive payments, and trigger shipping.
The website can build a relationship with your customers over time as they return. Added videos and resource information add to the relationship and buying experience.
