Social media helps increase brand awareness and creates a way to get your message out to the marketplace and show what your company does and what it stands for. Reinforce with your suppliers, employees, and potential customers that you exist. Even if you have some sales and think you are on track, you need to build momentum. LinkedIn, a great social and professional network, has an excellent article on How to Find What Social Media Channel You Should Be On.

Entrepreneurs know that if they “listen to the marketplace, it will tell them what to do.” That is a crucial motivation to becoming an entrepreneur, and it is often the people on the front line of business working with customers who get the best ideas. If you are already in business, social media is a tool to ask the customers how you are doing. A fancy way to say this is that you find your best beta testers on social media.

Social media allows you to follow your competitors, suppliers, and customers. Each source will have different viewpoints on your business segment, but you can gain insight that would take months and years to achieve without this tool. LinkedIn clearly states that they want to have a community that collaborates. By interacting with your connections, you build resources for your collaboration needs.

Your entrepreneurial community can offer advice and support, and you will often find yourself more trusting and willing to open up to your entrepreneurial peers. Some will become mentors, and often, there are support groups.

Connections Matter

Brent M. Jones

Brent writes with quiet confidence and curiosity, exploring communication, reinvention, and what truly matters. His reflections invite readers to slow down, reconsider their stories, and reconnect with the values that guide them. Through books, essays, and his What Matters newsletter, he offers writing that doesn’t shout—but still speaks clearly.

Reflections on communication, reinvention, and what truly matters—delivered in a quiet, thoughtful voice.