Using Social Media, Blogging, and Your Website to Build an Author Platform
Social media, blogging, and websites are often discussed as separate tools, but in practice, they work best as a connected system. Each plays a different role, and understanding how they interact is more important than focusing on any single platform.
Website traffic is often compared to blood flow—without it, the system struggles. But unlike circulation, social media does not naturally recycle attention. A post appears, gains brief visibility, and then disappears. If social media is used only to broadcast messages, it becomes a one-way path. The more effective approach is to use it to engage—inviting responses, conversations, and ongoing interaction that can lead people back to your work.
In my experience, platforms such as LinkedIn, Pinterest, Facebook, and Twitter (now X) have each played a role in driving traffic. However, the results are not always proportional to follower counts. For example, having thousands of followers does not necessarily translate into meaningful traffic or book sales. Social media can create visibility, but visibility alone does not ensure conversion. The content itself still has to resonate. Platforms like LinkedIn can be used more effectively when approached with clarity and intention.
This is where blogging and a website become essential. While social media is transient, your website is stable. It is where your ideas live in a more complete form. A blog allows you to demonstrate your thinking, explore topics in depth, and give readers a reason to stay longer than a few seconds. Over time, this builds familiarity and trust—something that short-form platforms struggle to do on their own and that I explore more deeply in The Human Factor.
The distinction between a blog and a website is less important than how they are used. Technically, blogs are regularly updated sections of a website, often presented in reverse chronological order. But in practice, the two are often the same. A website can function as a blog if it is updated consistently, and a blog is simply a type of website designed for ongoing content. What matters is not the label, but the presence of consistent, thoughtful updates.
Blogging continues to be widely used. There are hundreds of millions of blogs globally, with millions of posts published daily. Many bloggers report meaningful results, particularly when their content is supported by social media distribution. In fact, most rely on social platforms to bring readers to their sites. This reinforces the idea that neither blogging nor social media works best in isolation.
The role of social media, then, is not just to promote—but to connect. It introduces your work to new audiences, provides entry points into your ideas, and creates opportunities for interaction. The role of your website or blog is to deepen that connection by offering substance, perspective, and continuity.
For authors, this combination becomes part of a broader platform. Social media creates awareness. A website builds credibility. A blog demonstrates insight. Together, they allow readers to move from a brief interaction to a more sustained engagement with your work.
That does not guarantee book sales. A book still has to stand on its own. But without this ecosystem, it is difficult for readers to discover it in the first place.
If you are writing—whether books, essays, or reflections—these tools are no longer optional. They are part of how ideas are shared, how audiences are built, and how connections are formed. The question is not whether to use them, but how deliberately they are used together.
Do LinkedIn Hashtags Still Matter? (And How to Use Them Effectively Today) →
Hashtags on LinkedIn were once treated as a primary way to expand reach. Add three. Choose broad ones. Follow the trends.
But the platform has evolved—and so has how content is discovered.
Today, hashtags still have a role. They help categorize content, signal topic, and occasionally extend reach beyond your immediate network. But they are no longer the driver many assume. The question is not how many to use, but whether they add clarity—or simply fill space.
Most people use hashtags as a tactic. Something to add at the end of a post. A final step before publishing.
But hashtags are not a substitute for substance.
In practice, strong content tends to outperform perfect hashtag strategy. A clear idea—well expressed—travels further than a well-tagged but generic post. LinkedIn’s algorithm increasingly prioritizes engagement, relevance, and interaction. If people respond, the content moves. If they don’t, hashtags won’t carry it very far.
That doesn’t mean hashtags are irrelevant. It means they are secondary.
Used well, they can reinforce what your post is about. They can help align your content with topics people are already following. They can make your intent clearer.
Used poorly, they do very little.
Adding a long list of hashtags rarely improves reach. Choosing overly broad ones often places your content into streams where it quickly disappears. And using hashtags without a clear connection to your message can dilute what you are trying to say.
A more effective approach is simple.
Use a small number—often two or three—of relevant hashtags that reflect the actual focus of your post. Choose terms that are specific enough to match your content, but not so narrow that no one is following them. More importantly, make sure the post itself stands on its own.
Because that is what people respond to.
The deeper question is not about hashtags at all. It is about communication.
Are you saying something clearly?
Are you adding perspective, not just information?
Are you inviting engagement rather than broadcasting?
Hashtags cannot compensate for a lack of clarity. But when clarity is present, they can support it.
Over time, consistency matters more than optimization. Showing up with thoughtful content—content that reflects your perspective and invites response—builds more visibility than adjusting small technical details.
Hashtags may help people find your content.
But it is the content itself that determines whether they stay.
And whether they return.
Reflection
Before adding hashtags to your next post, pause for a moment.
Ask:
Does this post stand on its own?
Do the hashtags clarify—or distract?
Would someone engage with this even without them?
Because visibility is not created by tags alone.
It is created by meaning.
Optional Connection
Communication is not just about being seen—it is about being understood.
That idea is something I explore more deeply in The Power of Authentic Communication.
Why Your Website Still Matters (Even in a Social Media World)
Social media gets attention. Your website is where that attention becomes something more.
The Difference Between Visibility and Direction
Social media is fast. Posts appear, get seen, and disappear just as quickly. Even when something resonates, it’s often temporary. A moment of visibility without a clear place to go.
A website changes that. It gives people a destination. A place to understand what you do, how you think, and why it matters.
Your Website Is the One Place You Control
Platforms change. Algorithms shift. Reach expands and contracts. What works today may not work tomorrow.
Your website doesn’t depend on that. It becomes a steady point — something people can return to, reference, and trust.Not because it’s louder. Because it’s consistent.
What a Website Actually Does
At its simplest, a website does a few important things:
shows that you exist
explains what you offer
gives people a way to understand your work
creates a path for continued engagement
It doesn’t need to be complex.
It needs to be clear.
Why Social Media Still Matters
This isn’t about choosing one over the other.
Social media plays a different role.
It helps people find you.
It creates entry points.
It allows ideas to circulate.
But without somewhere to go next, that attention fades.
The Connection Between the Two
The most effective use of social media isn’t just posting.
It’s directing.
Each post becomes a signal that points somewhere more stable:
a page
a piece of writing
a collection of ideas
Over time, that movement builds familiarity.
And familiarity builds trust.
A Simple Way to Think About It
Social media starts the interaction.
Your website continues it.
What Often Gets Overlooked
Many people spend time creating content but overlook where that content leads.
An outdated or incomplete website creates friction.
It breaks the connection just as it begins.
A clear, current site does the opposite.
It carries the interaction forward.
In the End
You don’t need a perfect website.
You need one that reflects what you’re doing now.
Something that makes it easy for people to:
find you
understand you
return when they’re ready
Because attention is brief.
But direction is what allows it to become something lasting.
Why LinkedIn Drives More B2B Traffic Than Any Other Platform
LinkedIn has grown into the largest professional network in the world, with over 1.15 billion active users as of mid-2025. The platform spans more than 200 countries and territories, and membership now exceeds 1.1 billion people. Microsoft recognized its value when they purchased LinkedIn in 2016 for $26.2 billion.
The numbers are impressive: 43% women, 57% men, and 27% of all Americans are active on the site. Even more striking, 70% of LinkedIn users live outside the United States, and more than 30 million companies maintain a presence there. Every week, there are 9 billion content impressions in LinkedIn’s feed. Millennials alone make up a huge part of the community—87 million members, or about 38% of the total user base.
With numbers this big, the question comes up: Is there really a need for independent trainers? Isn’t it all straightforward? My answer is a clear yes. Training matters—because while there are best practices, there’s also room for interpretation in how you present yourself and your work.
As someone who has trained hundreds of professionals on LinkedIn, I’ve seen firsthand how much difference thoughtful guidance makes. The posts you’ll find here in the Career Development section come out of my direct experience working one-on-one with more than 1000 people who needed help polishing their profiles or getting onto the platform for the first time. For anyone suddenly faced with being out of work, having a LinkedIn presence that’s clear, authentic, and effective isn’t optional—it’s critical. That perspective is at the heart of everything I’ve written here.
LinkedIn vs. Your Resume: Why Both Matter in Today’s Job Market
In today’s digital age, technology drives nearly every job search and career transition. Among the many tools available, LinkedIn stands out as one of the most powerful platforms for professionals. It connects you with recruiters, potential employers, and industry peers while also offering insights and opportunities you won’t find elsewhere.
Your résumé is a targeted document—a snapshot of your education, qualifications, and experience tailored to a specific job posting. Each version should be customized to the role you’re applying for, increasing your chances of landing an interview.
By contrast, your LinkedIn profile serves a broader, ongoing purpose. It’s a dynamic, always-accessible representation of your professional identity. Here you can showcase your skills, achievements, and career journey in a way that helps employers find you. LinkedIn’s search algorithms use your profile details to match you with opportunities, making it a critical tool for visibility and networking.
Crafting a Strong LinkedIn Profile
The “About” Section
This is your personal introduction—a summary of your background, skills, and career highlights. Unlike your résumé, it doesn’t need to be tied to a single application. Instead, use it to tell your professional story, showcase your expertise, and demonstrate the unique value you bring.
Experience and Skills
Your experience section should align with your résumé but can expand on details. LinkedIn also allows you to list up to 50 skills—giving you more chances to highlight expertise and appear in recruiter searches.
Networking Power
With over 800 million professional profiles, 58 million companies, and 15 million job listings, LinkedIn offers unparalleled networking opportunities. Whether you’re actively job hunting or simply building your professional brand, it’s a space where relationships and opportunities converge.
The Bottom Line
LinkedIn is not just a digital résumé—it’s a career accelerator. By optimizing your profile, you increase your chances of being discovered by employers, expand your professional network, and gain access to opportunities that can shape your future.
Top Business Uses for LinkedIn →
Networking: Whether you’re looking at companies as potential customers or for a job, you can search and find those people you are already connected with or should be connected with using LinkedIn.
Competitive Insight: Finding out what makes your competitor, customer, or customer’s competitors tick is easy with LinkedIn.
Business Development: Ideas for new products, new sources for ingredients or products, or just finding new customers are challenges for LinkedIn.
Finding Employees: Recruiting or getting the inside information on job seekers.
Promotion and Advertising: Keeping your company or even personal name out there for all to see is another excellent use for LinkedIn
Finding a Job: LinkedIn is one of the easiest ways to do a job search, and likewise, it is a way to better understand the strength of your resume and learn what needs to be changed to better fit your ideal job.
Research: Researching new career options, lead generation, content marketing, gaining competitive insight and finding new supply sources
Should your job define you as a human being, and how can LinkedIn help? →
The best answer to that question is no, and the support for that point of view is that a person is a being that has specific capacities or attributes such as reason, morality, consciousness or self-consciousness, values, and part of a culturally established form of social relations such as families. All these areas overlap the work time, often subjugate work responsibilities, and make it far easier to function when employment values align with an employer’s goals.
Apart from work, a human being’s life has some critical areas of focus, but even so, the reality is that time can be an obstacle to this definition. One week has 168 hours. Suppose a person sleeps an average of 8 hours a day; that takes 56 hours out of this total, leaving 112 hours. If a person works 50 hours a week working and commuting, then this leaves 62 hours or 8 hours a day to devote to your family, eating, hobbies, church, reading, study, and social relations.
The financial support from working 50 hours a week often is needed to support everything about the 168-hour week. Usually, it takes two adults to support a family, but full-time work leaves little time for reinvesting in oneself.
According to the Bureau of Labor Statistics, the average worker currently holds ten different jobs before age forty, and this number is projected to grow. Forrester Research predicts that today's youngest workers will have twelve to fifteen jobs in their lifetime.
If you probably have job changes ahead within your projected career, what can be done to create an upward trajectory in a career? One answer comes in understanding the skills critical to holding your current job in place and the logical following skills that should be added. Working until you are burnt out and want nothing to do with your past career focus can be a very costly career mistake.
The LinkedIn profile is a template for all the experiences and qualifications that came together to get you your current job. With that template in place, you can ask yourself where you go next when a job change happens. An easy answer can be to use LinkedIn to find out what skills your supervisor or that person’s manager has and identify what skills you lack for that job. You can look at competitors' profiles and find their employees’ skills and what is something that would help you. Another approach is looking at similar industries and finding job profiles based on the same or similar skill set.
You may have asked yourself if you could fit into the business and culture of competitors, suppliers, and customers from your own business experiences. Linkedin can show you the people who run those businesses and departments, and that can open the door to call and ask for 30 minutes in an informational interview to ask some questions.
The LinkedIn profile can point to the future as well as be a road map of where you have been, and that tool can prove invaluable for you. As we have seen, a working person's week isn’t much time open.
This article is posted on my LinkedIn newsletter https://www.linkedin.com/pulse/should-your-job-define-you-human-being-how-can-linkedin-jones
Why post this LinkedIn information on this website? →
Why does this site offer a LinkedIn page? Because LinkedIn is an opportunity for everyone. The LinkedIn site has 800 million+ members and allows professionals to manage their professional identity, build and engage a professional network, and access knowledge, insights, and opportunities. It also has some fantastic ways to find out the best way to use their site on their site.
The reason it is included on this site isn’t that this is the best and most complete information source, but it is because it just focuses on what you need to know to get started from the point of view of a person who just lost their job and is in a hurry to use the tools. This insight came from working one on one with over 800 job seekers.
Some of what you need to know will be “intuitive” based on what your resume and job history say about you and finding the best way to sum those experiences up in the About Statement and job titles you chose to put under your headline. Freelancer, Self-Employed, looking for a job and leaving those things behind? Those can require some intuitive focus. LinkedIn, of course, can identify the many parts of the process, but the posts on this site take those approaches adding where experience has shown people trying to be intuitive find roadblocks and need help
What about the LinkedIn “About Statement” Section? →
The “About Section” can be presented in various ways, and just one way is not necessarily the right way. You could use the About Section Space to:
Describe who you are and what makes you tick. Explain your present or last job, leave titles out, and describe your past career path and successes. You could include your passions and show your outside interests. These traditional approaches are found in writings on LinkedIn in this section.
The approach presented here has made a difference to those many candidates I have coached on this over the last few years. In most cases, it attempts to create a “general job title” that sometimes crosses over to more than one job focus and then states what the candidate can do with that title or label. Examples of this would be:
Enterprise Performance Manager, Software Engineer, and Development Specialist: able to establish market differentiation, enhance customer experience and improve product quality and safety.
Strong Engineering Professional skilled in Business Process, Requirements Analysis, Enterprise Software, Enterprise Architecture, Agile Methodologies, and Functional Safety: able to create efficiency and enhance the performance of……….
These statements show how the experience within the general title it begins with can lead to accomplishing the things found in job postings for those jobs.
If your past job experience has been in multiple areas, you could summarize them in a title. For example, you could say you were an
“Experienced Business Operations & HR Professional”: with a strong focus……
This general title allows you to claim credit as not just an HR person but as able to fit available management positions.
If you know what job you want, then you will need to show in this type of “About Statement” that you know what the functions and challenges of the job are, and then state how you can accomplish those things using relevant vital words trade jargon.
The LinkedIn Headline under your name at the top usually carries your current job title. Some like to add a passionate statement about something in that place. Still, since my focus here is to view this as someone trying to help people find the best job, the most effective approach is to list the job titles you qualify for and would like to get in the headline under the name.
Enterprise Performance Manager | Software Engineer | Development Specialist | Director of IT | VP Technology
This approach reinforces the opening line of the About Statement. The headline and the About Statement opening line should generally point to the job titles you are applying for, and,n the About Statement, you follow the title labels“able to do” statements showing in more detail your abilities.
About LinkedIn Headlines for the Job Seeker →
Your LinkedIn Headline
Whatever you choose to put under your name at the top of your LinkedIn profile is the “Headline.” The way to approach the decision of what to put there depends on your employment status and goals. Some people use it to express their overall passion in life or perhaps in work. While employed, it is usually the title of your current job. You can use it to list titles for jobs you would like to have, bringing a stronger focus to those areas for those viewing the headline.
A headline while your job search: The headline can be your skills and experience or what value you bring to the job but what I have seen work best over a few years is using this section to list the job titles you would like be considered for. This can open doors and present relevant keywords that might not have any other place to be seen. Since this approach offers several options for your job search, an excellent way to do this is by using the | (pipe) key. Example: Director of Marketing | VP of Sales | New Business Development Specialist |
For independent, self-employed, freelance, or on contract, this is an excellent area to list the focus areas. In addition to the titles under the name, services can also be listed in that area through the “Providing Services” tool, which will lead to a “Request for Proposal” link.
Examples:
JD Smith Animation | Illustration | Video Animation | Visual Design | Graphic Design
Brent M. Jones Author | Writer | Speaker | Career Development Coach | Consultant | Experienced Business Executive
3. LinkedIn, by default, creates your headline based on your current job title and company. This can be overwritten, but if you’re a passive job seeker, changing this title could alert your company that you’re looking? The good news is that the algorithms find matches even when the candidate shows being employed.
4. Other options usually attempt to attract attention. A professional name or title and desired job target or the number of years of experience in the specific field can be used. (algorithms, as well as anyone who reads the background, will, of course, see the number of years of experience) Statements of passion could be considered for this area. Resumes and LinkedIn profiles seem to emphasize different places, and often it is hard to get the same viewpoint from your coach or mentor if you ask, but my experience over several years suggests #1 above is best.
8 Common mistakes in making your profile for LinkedIn →
8 Common Mistakes on LinkedIn Profiles
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1. Bad Photo Don’t overdress but do dress well. This is you, and it needs to be a good photo. You probably don’t need a tie in your image if you don't wear a tie at work.
2. Behind the Photo Banner - This space can be blank, but why not make it a good reflection of your professional image? Type your professional title, add “LinkedIn Banner” to the name, and hit enter on Google. Next, shoot “images” and choose from various possible photos that will emphasize this identity. The background banner photo you choose should reinforce who you are (Who you want to be in your next job) and visually support the written portions of your profile, including the “About Statement.” This image should include communication of your overall value, skills, career focus, and professional identity.
3. Bad Headline - The title of your current job automatically goes under your name if you’re still working, and changing this might tip off your current employer that you’re looking. This may be a logical place to add a passion statement about what you like about your field of work. If you are unemployed, you can list job titles you might consider, which can serve as additional valuable keywords for the algorithms. It can open doors to jobs that even algorithms might not find from your experience section.
4. Weak or missing “About Statement” - A statement capturing your general title and what and how you can do what you do. Rather than saying you’re a “Director of Annuity Insurance Sales,” it would be better to say “Experience Insurance Industry Sales,” for example. Your title should reflect your focus on what could be ahead for you. This title is the total of the many parts over your career years.
5. Not enough skills, no Skills, or Skills that are not updated - Cover all skill options offered: Technical, soft & hard skills, people skills ect.
6. Weak Experiences with no keywords: Examples -Direct Reports Areas of responsibilities. Accomplishments. Results
7. Grammatical Mistakes and Typos
8. Most things unrelated to your work should be left off. Sometimes a person adds some of the things they feel passionate about in this site feeling that it makes them look more like a real person. When they need to find the right job it can be hard to help them understand that being passionate about the environment isn’t going to help them advance a “Senior Engineer Job” as quickly as showing how their experiences are the best fit for the job posting.
Summary Thoughts
The LinkedIn profile is what helps you find a job and what helps the company posting a job to find you. It can be a lot longer and broader than a resume but it is still the resume that gets you a job. The profile brings the job to your attention but the resume goes with the application and should be written as much as possible to be a more exact fit to the job posting.
87% of recruiters use LinkedIn and over 70% of employers check LinkedIn before making a hiring decision.
Who are the People You Want to be Connected with on LinkedIn? →
Who should you seek out for connections on your LinkedIn account? On the one hand, it is a professional network, and people don’t have to know you personally to be willing to accept your invitation. On the other hand, some people seem to want to connect only because they hope to do business with the other party. The more connections, the better, but you probably don’t want to use sales only for a motive.
12 Types of People You Should Connect With On LinkedIn
Professionals you already know. You work together or have worked together.
Professionals you don't know but would like to meet or know more about.
People from your extended background, including friends and family. ...(They may have their connections that can help you and will be more interested in helping you themselves)
People with a lot of connections.
People whose connections might also have connections to your interests and needs
Saviors of the day. (well-connected folks)
Your worst critic, maybe? Someone who might help by pointing out our problems can be a real help.
Past co-workers
Past supervisors
People you know from competitors
People you know as past and current customers
People you know at past and current suppliers
LinkedIn can help you Identify the right Job Titles in your Job Search →
A trip to the hospital for a body scan taught me how easy it could be to find new job titles and reminded me of the practical use of LinkedIn.
While waiting to get ready for the body scan, I met several people, all focused on preparing me for the scan. I asked each of them what their title was; in every case, it was a title that I had not heard of before. My interest in job titles resulted from years of working with people on their LinkedIn profiles and observing how many unexpected titles you see.
Learning more title options for jobs is something that LinkedIn can be a help for while researching the company. Using the LinkedIn Jobs Tab on the Dashboard, job openings are fou. , When a company of interest is identified, clicking on that company will lead to the y job posting. The next step where the job post is shown is clicking the company logo in the upper left-hand corner, which takes you to the companies page. This page has its dashboard with these categories: Home About, Posts, Jobs, People, Events, and Videos. Clicking the Jobs option, the company employees can be found, and you can see connections you have in common and their profiles that will show you their title, experience, and skills. You might also find the Director of Human Resources in the location you want to apply for, and connect with that person by adding a note that you are applying for a particular job.
This section can also be used to learn more about people you have an interview coming up with or who you have already interviewed with. Since this section has LinkedIn links for these people, it is easy to use this approach to send a “request to connect” or “thank you for the time today” message.
You can see the career path of the people you might work for and their prior position. If that person is your potential boss, then the last job they had might be one you would qualify for, and it may also reveal a new title for you to consider. The label on the potential supervisor's last job might offer a new direction since you often will see it as something you're qualified to do. The title will usually be one you had not thought of, but searches by that title can help your ongoing job search.
An important and unique feature of LinkedIn is that it gives you important feedback →
LinkedIn is the world's largest professional network with 760+ million users in more than 200 countries and territories worldwide. The US has 167 million users. These figures are as of 2020.
With that said, I want to list one handy feature of LinkedIn. LinkedIn is unique in how its job search platform works. They have the traditional approach where you put in the job title you want to search for and where (City, State, or even zip code) brings up the jobs. Google does an excellent job of that too. Most job platforms approach the search task this way, remembering what you searched for, and sending you more ideas on-going. LinkedIn will do that on the traditional job search platform at the top of the Jobs page.
LinkedIn’s essential and unique feature doesn’t just remember what you searched for and continue to feed you other similar job matches, but it also uses algorithms to read your profile. It matches the shape of the job posts and finds the best matches based on the totality of your profile. This then brings notifications to you in the jobs section under “Based on your Profile and Search,” showing where your profile matched best. The algorithms find you; in reality, the best jobs also find you.
Working as a Career Coach, I sometimes have candidates tell me that the jobs they see as “best fits” on the lower part of the Jobs page are ones they have no interest in. I then usually tell them that one of two things are the reason for that? Either they are not qualified for what they want to do, or they didn’t fill out the profile correctly.
This is unique for a job search platform to see what job found you by the algorithm’s evaluation of your profile. What you see as jobs sent to you confirms your profile's strength, and you can, in many cases, know that you are not being clear enough on your profile to see the kind of jobs you want. Instead of searching for a particular job, the job that fits you best is searching for you. This is unique, and nowhere else in the other options for job search can you get this feedback.
“If you can’t find what you want in the job section, either you are not qualified for what you want, or your profile hasn’t been done correctly enough to reflect why you would fit the job you want.”
Using the LinkedIn Skill Endorsements section effectively →
You can include 50 skills on LinkedIn, so you should list 50. The algorithms search for matches on job postings, and often, the job posting only asks for ten or so skills in their posting, so if you have 50 listed, you will have a much better chance to match the ones wanted in the posting.
You may find that the skill requests for job postings that you often see requested are ones you don’t have or are not in your skill section under that name. Update your LinkedIn skills as you search for postings using better word descriptions and adding missing skills that you do have as you study the postings. Check out someone who has a job like you are applying for and go to their profile and check their skills. This can remind you of skills you may have but didn’t list when you see them in another person’s profile.
Ask your connections to endorse some of your skills so that anyone looking at the list will see that others agree that you have these skills. If you can show a broader range of skills, that will also help.
Soft skills are essential, as are technical skills related to your industry and work. Interaction with HR, accounting, and customer service, should be shown in related skills even if you are a technical employee. Also, leadership is essential no matter what your focus is.
Don’t take the skill list lightly. They make an impression through the algorithms and show the breadth of your skill set.
Don't add your “paper resume” to your LinkedIn profile →
LinkedIn is a great tool; it provides the algorithms with much data to match you with job posting, but the paper resume’s goal is to check you precisely with a job posting.
The statement about the job title you apply for should be specifically aimed at the posting and how you fit. Scanners toss you out when they don’t see that you match the posting.
Does LinkedIn provide the option of attaching a printed resume under your header to allow it to be downloaded? Yes, but please don’t do it because it won’t match the requirements of any job you are applying for.
Your printed resume should be drafted to focus on a particular job. The summary statement on that resume needs to show that you are qualified for the job posting you are applying for, and the information should reflect the job posting.
The skills must show that you have the ten skills they are asking for.
Your printed resume is drafted for the particular job, and the LinkedIn “about section” is a broader overview of who you are and what you can do.
About LinkedIn
Your LinkedIn listing is what potential employers will see when they google your name, and there is an 80% chance they will google your name before inviting you to an interview.
According to LinkedIn, of the 675 million monthly and 250 million active users, only 3 million share content weekly- just over 1% of monthly users.
One million LinkedIn users are senior-level influencers, and 40 million are in decision-making positions.
There are 10 million employers and 7.5 million monthly job postings on LinkedIn.
59% of managerscontactapplicantssbasedontheirr LinkedInnprofilese.
70% of people are hired at a company they have a connection with.
Be sure you do the following
Update everything on your profile regularly
Make sure you add good content if you post
Have a good reason to ask for a connection
Personalize your connection requests
Treat people with respect
If you must send a pitch to your connections, don’t do it as soon as you connect. Build a relationship first.