Book Reviews, Comments & Stories, Quotes, & Poetry & More
"Connections and Why They Matter"
Most of what happens in our life will spark a connection. Life connects with what has been found in books. Books connect with what happens in life. Use the connections to help you see more clearly. A love of reading and writing is what motivated the creation of this blog. Thank you for coming to the blog.
Most businesses need a website in today’s world. The main reasons usually establish awareness, legitimacy, creditability, trust, sales, and information for prospective and current customers, the public, and suppliers. It becomes a marketing tool and presents and showcases products and services.
The website serves as a storefront. A report in February 2021 from PRNewswire mentioned that 28% of small businesses don’t have a website, and 44% of those don’t plan to create one in the coming year.
The need for a website is so strong that some small businesses ask themselves if they can even open their doors without first establishing a presence on the internet. The answer to this question is that you can open a business without a website and drive sales by gaining customers in the traditional ways: word of mouth, referrals, and mailing lists. Social media. Pamphlets, ads in local publications, and even handing out business cards. There is nothing wrong with these traditional ways of promoting a business but some essential benefits will be missed. All the conventional methods will be more effective if a path to the business’s website can be included.
The Business Website is Important Because:
It is the doorway to the business. It welcomes customers, suppliers, and the community. It shows that the company exists.
It will put your name on Google and have an internet address that can be included in your marketing materials. Directions to the business, product lists, business hours, phone numbers, and even prices can be found easily.
Potential customers will be using the internet to find where the products and services they want can be found. The website allows you to be seen by those who are shopping on the web and will be new customers.
It expands the reach of your business, making what you have available to the entire world if that is what you want.
Details about your products and service can fill pages and allow customers to dig deeper into their research for their needs. Links to sites that mention your products can be included.
Your website gives your social media posts a goal and a vital purpose. Those posts can stress products and benefits, but with a website, social media can and should direct traffic to the website. Social media posts are often just one-shot efforts, but getting clients to use your website will bring them back to it again and again.
The website can be set up to take orders, receive payments, and trigger shipping.
The website can build a relationship with your customers over time as they return. Added videos and resource information add to the relationship and buying experience.
