Social media is essential for a business website because it allows the business to reach and engage with its target audience regardless of location, generating brand awareness, leads, sales, and revenue.

Entrepreneurs often have thin staff, and their website is the storefront for the business and where information can be exchanged.

Social media increases brand awareness and messaging, but overall, it is a narrow focus, but the website completes the picture for its contacts. It's a chance to showcase what the business stands for in the public eye.

Social media is excellent for promoting your services and shouting out about what you can do, but the media posts need to have a landing page where the potential customer can go to find you and learn more.

This landing page or website is as important as your social media profiles. For example, if someone finds you on Facebook and clicks a post but lands on an out-of-date, old website, they will move on to the next freelancer.

Updating the website (or landing page) and ensuring it’s always up to date is essential. If you change your prices or provide service, update your website. Make sure the content has a reason for being on the landing page. Pictures and graphics of everything the business does are fine, but the landing page must communicate the business's professional image.

So that you know, contact information needs to be completed. Location addresses, phone numbers, email addresses, product listings, and hours of operation are expected to be the first thing you see on the website.

The social media and the website need to include a “Call to Action.” State clearly what you want the contract to do. One thing you want them to do on social media is to go to the website, so the proper link is needed to help them do that. Other calls to action can inform of specials, unique offerings, or even request that the contact offer a “comment.”