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The Main Thing for a Speaker is the Subject not the Style. →

July 8, 2023 Brent Jones

It is evident that a person will learn much about a subject when it becomes a book. That was the case with my recent book, “Mastering the Art of Communication, The Power of Precision Language.” It might surprise some that even more about a book's subject matter can be learned as research and planning go into marketing the finished book.

Stephen R. Covey is considered one of the most respected authorities on leadership, having authored “The 7 Habits of Highly Effective People,” named the most influential business book of the twentieth century. When I added that fact to my personal experience with this author, his book seemed natural to consider as I looked at marketing approaches.

Covey’s core message seems to be, “The most important ingredient we put into any relationship is not what we say or do but what we are. There are plenty of books to consider as I try to find ways to bring attention to my newest books. When I felt the titles and focus of many of them, it was clear that a lot of focus is given to polishing the delivery of a message and creating a style that shows leadership and eloquence.

As I have searched for marketing ideas, I have asked myself, “How can I get the message across that mastering the art of communication isn’t accomplished with style, polish, and gimmicks but with authenticity. If the language is precise, it will reliably create honest insights. I have obviously brought Stephen R. Covey into my own marketing of my book on communication and have done so to associate the book with what I consider an honest approach to the subject. Covey said, “The main thing is to keep the main thing the main thing.” The main thing is not a person's eloquence. It is the value of the message.

The Goals of What You Say and How You Say It

June 24, 2023 Brent Jones

The goal of speaking effectively results in the intended message being heard and understood and then acted on. There are two main elements to speaking effectively:

What you say and how you say it.

What you say means your choice of words. When talking one-on-one to a friend, the words you might use will likely differ from those used in a formal presentation or interview.

How you say the words might vary with the usual way that you speak in different situations. Your normal tone and volume of your voice and your body language will likely change based on your audience or your own feelings about what you say.

Effective speaking means being able to say what you want to say so that it is heard and acted upon. To accomplish this requires considering every possible tool and aspect to ensure that nothing distracts or detracts from your message.

Whether you are talking to a major conference about a new scientific discovery, your children about their behavior, or your boss about a pay rise, you need to be able to speak effectively.

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Author, Mentor, Personal & Career Development Coach, Consultant & Business Leader.

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