Why Effective Communication is an Art Not a Science →

Communication requires an individual to understand the unique circumstances of the person or audience they are communicating with and adapt their style accordingly. These unique circumstances could include cultural differences, language barriers, or individual preferences.

Often described as an art, communication necessitates using personal skills and knowledge. These skills empower individuals to solve complex problems and achieve objectives. Like any art form, communication is deeply personal, with each speaker or professional bringing their unique skills and knowledge to the table.

What Determines Relevance and How Important is it to Communication? →

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Understanding the difference between importance and relevance is a key step in this exploration. It's important to note that while importance is author-defined, relevance is something that readers actively assign to information based on their needs and interests.

This could suggest that a good starting point for an author is to determine if the planned thoughts are essential to the intended reader. In addition, it validates the idea that the customer is always right because it is the customer who, like the reader, assigns the relevance to the product.

When something is "relevant," it matters. Its relevance is clear. Relevance is simply the noun form of the adjective "relevant," which means "important to the matter at hand." Artists and politicians are always worried about their relevance.

So, what does it mean when a book is relevant? In the context of a novel, relevance is a truth that always holds, even if we didn't see it before. When a novel is relevant, it's like a snap! We suddenly feel a connection to our lives or the world around us. This is the power and purpose of relevance.

Relevance considers the information's importance to your research needs. To determine relevance, the purpose and bias must be understood, and all aspects of evaluation must be considered.

The Goals of What You Say and How You Say It

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The goal of speaking effectively results in the intended message being heard and understood and then acted on. There are two main elements to speaking effectively:

What you say and how you say it.

What you say means your choice of words. When talking one-on-one to a friend, the words you might use will likely differ from those used in a formal presentation or interview.

How you say the words might vary with the usual way that you speak in different situations. Your normal tone and volume of your voice and your body language will likely change based on your audience or your own feelings about what you say.

Effective speaking means being able to say what you want to say so that it is heard and acted upon. To accomplish this requires considering every possible tool and aspect to ensure that nothing distracts or detracts from your message.

Whether you are talking to a major conference about a new scientific discovery, your children about their behavior, or your boss about a pay rise, you need to be able to speak effectively.

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