It is evident that a person will learn much about a subject when it becomes a book. That was the case with my recent book, “Mastering the Art of Communication, The Power of Precision Language.” It might surprise some that even more about a book's subject matter can be learned as research and planning go into marketing the finished book.

Stephen R. Covey is considered one of the most respected authorities on leadership, having authored “The 7 Habits of Highly Effective People,” named the most influential business book of the twentieth century. When I added that fact to my personal experience with this author, his book seemed natural to consider as I looked at marketing approaches.

Covey’s core message seems to be, “The most important ingredient we put into any relationship is not what we say or do but what we are. There are plenty of books to consider as I try to find ways to bring attention to my newest books. When I felt the titles and focus of many of them, it was clear that a lot of focus is given to polishing the delivery of a message and creating a style that shows leadership and eloquence.

As I have searched for marketing ideas, I have asked myself, “How can I get the message across that mastering the art of communication isn’t accomplished with style, polish, and gimmicks but with authenticity. If the language is precise, it will reliably create honest insights. I have obviously brought Stephen R. Covey into my own marketing of my book on communication and have done so to associate the book with what I consider an honest approach to the subject. Covey said, “The main thing is to keep the main thing the main thing.” The main thing is not a person's eloquence. It is the value of the message.