Social Media Changes Ahead →

Branding & Social Media RSS

Social Media is about engagement, the process where one person or group wants to engage and interact with another group. Some predictions about changing trends in social media expect TikTok, Clubhouse, Snapchat, & Discord to be the place to look to evaluate the social media industry's future and how they maximize engagement.

The new kids on the block always seem to get a lot of attention and then follow assumptions about the old kids that reinforce the idea that new ones will prevail.

The need for personalized communication and socialization will stay event with new ideas coming out. Still, Twitter, Meta, and LinkedIn are well-healed and capable of changing, so assuming the new players will dominate the sector seems questionable.

Like many questions, the answers have much to do with “following the money, “ not just who has the newest ideas. Money will drive the changes, and looking at where the money will come from gives us the answer.

For Gen Z and Millennials, social media users will account for 62 percent of global social commerce spending by 2025. In addition, millennials alone will account for nearly $401 billion of social commerce spending by 2025.

Videos will have a significant influence. According to video analytics firm Tubular Labs, creator and influencer viewership will hit 10 trillion monthly views across all platforms in 2023.

About 3.5 billion people, out of 7.7 billion, are active social media participants. Globally, during a typical day, people post 500 million tweets, share over 10 billion pieces of Facebook content, and watch over a billion hours of YouTube videos.

Social Media can be a big letdown leaving you depressed and upset →

Branding & Social Media RSS

Would you happen to know if this picture pretending connection requires an explanation? Do you know if lips met? Did anyone kiss? Is this a symbolic reminder for whatever?

How can you be happy for these two people when their lack of real connection is reinforced in such an obvious way? For that matter, the only validation Social Media sometimes offers is if you are selling something. So if you're not selling and only trying to help, you're likely just out of place.

Social media capitalizes on isolation by "separating" us from friends, making us want to check what these friends are doing. Connecting on social media creates more disconnection. Being on social media isolates us from our real-life networks.

Social media can make you more negative and is an outlet for stress, frustrations, and heartbreak or a place to share thoughts and feelings on the world’s tragedies. And while it may make the sender of these messages feel better momentarily, just getting things off their mind, it certainly doesn't relieve those reading it.

Of course, right now, that is you. If you have read this far then the question might be, why” What should I say in a post about social media? How about:

“Sorry for this post, but remember, 99.9765% of the posts on this site are positive.”

Check them out.