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"Connections and Why They Matter"
Most of what happens in our life will spark a connection. Life connects with what has been found in books. Books connect with what happens in life. Use the connections to help you see more clearly. A love of reading and writing is what motivated the creation of this blog. Thank you for coming to the blog.
Social Media is about engagement, the process where one person or group wants to engage and interact with another group. Some predictions about changing trends in social media expect TikTok, Clubhouse, Snapchat, & Discord to be the place to look to evaluate the social media industry's future and how they maximize engagement.
The new kids on the block always seem to get a lot of attention and then follow assumptions about the old kids that reinforce the idea that new ones will prevail.
The need for personalized communication and socialization will stay event with new ideas coming out. Still, Twitter, Meta, and LinkedIn are well-healed and capable of changing, so assuming the new players will dominate the sector seems questionable.
Like many questions, the answers have much to do with “following the money, “ not just who has the newest ideas. Money will drive the changes, and looking at where the money will come from gives us the answer.
For Gen Z and Millennials, social media users will account for 62 percent of global social commerce spending by 2025. In addition, millennials alone will account for nearly $401 billion of social commerce spending by 2025.
Videos will have a significant influence. According to video analytics firm Tubular Labs, creator and influencer viewership will hit 10 trillion monthly views across all platforms in 2023.
About 3.5 billion people, out of 7.7 billion, are active social media participants. Globally, during a typical day, people post 500 million tweets, share over 10 billion pieces of Facebook content, and watch over a billion hours of YouTube videos.
Driving traffic is where Pinterest is one of the best helpers you can find, next to Google. The Pinterest Pin is the perfect marketing tool. It can contain a great picture but just a few words.
A picture, of course, is worth a thousand words. If the image captures the viewer’s interest, the inside message can present a short message and make it clear that much more about the subject can be found because a link to the website is included with that quick inside pin page that takes people to the website.
My website, connectedeventsmatter.com, has taken time to grow but now has visitors from over 150 countries. The site reviews promote my books and offer career and personal development advice.
Direct and Google represent the path almost 70% follow to the site. Of the remaining 30%, half comes from Pinterest, and the rest is from Facebook and Twitter.
“Pinterest is no longer just a social media site but should be considered a search engine, with approx.250 million active users looking for inspiration and fresh ideas each month. With increasing users, Pinterest SEO is essential for digital
marketers to master.”
60% of Pinterest users get their purchase ideas from the platform.
70% say they are inspired to make a purchase they weren’t previously considering.
90% of Pinterest users report that the website helps them make a purchase.
