LinkedIn has grown into the largest professional network in the world, with over 1.15 billion active users as of mid-2025. The platform spans more than 200 countries and territories, and membership now exceeds 1.1 billion people. Microsoft recognized its value when they purchased LinkedIn in 2016 for $26.2 billion.
The numbers are impressive: 43% women, 57% men, and 27% of all Americans are active on the site. Even more striking, 70% of LinkedIn users live outside the United States, and more than 30 million companies maintain a presence there. Every week, there are 9 billion content impressions in LinkedIn’s feed. Millennials alone make up a huge part of the community—87 million members, or about 38% of the total user base.
With numbers this big, the question comes up: Is there really a need for independent trainers? Isn’t it all straightforward? My answer is a clear yes. Training matters—because while there are best practices, there’s also room for interpretation in how you present yourself and your work.
As someone who has trained hundreds of professionals on LinkedIn, I’ve seen firsthand how much difference thoughtful guidance makes. The posts you’ll find here in the Career Development section come out of my direct experience working one-on-one with more than 1000 people who needed help polishing their profiles or getting onto the platform for the first time. For anyone suddenly faced with being out of work, having a LinkedIn presence that’s clear, authentic, and effective isn’t optional—it’s critical. That perspective is at the heart of everything I’ve written here.
