Auto Design is an Art Form that reflects public taste and culture

Ok, sure, automobiles were created to drive you to a destination. They are the products of an industrialized world that makes a profit out of creating things and more profit out of replacing these machines.

O yes, the design value has aesthetic appeal but some just think it is a tool for the planned need to change as design goes out of style.

The important truth here is that design that comes to us because it was commissioned for functional purposes does not mean that the design isn’t art. Functionality does not disqualfy art.

Cars and art share something that very few other things do. Their design comes largely from the soul of their creators and in then the finished product speaks to our souls.

These creations of hands and intellect become things that are not alive, but yet they serve to remind us that we are.

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The one and only: GTO (gran turismo omologato)

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Young men in the 1950's and 60's had their taste of the desire to be famous validated by the automobile they drove. The right car sent the right message of fame and the driver was of course famous because of the car.

With the right car you would sit a little taller and feel the buzz of being famous. Were you “Cool”? Do you really have to ask? If you had a GTO you were beyond famous, locally of course.

The GTO (which stood for Gran Turismo Omologato) was a car that sent the right message. In today's world you would say it was the G.O.A.T. - Greatest Of All Time.

I really love my car because of how it makes me feel and how I think it makes others feel

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The car is beautiful and people just like to look at it. It evokes a deep emotional response just being around it. Some people don’t just love this care but the love many cars, maybe all cars.

Cars are like people and have their own personality. Some are great at some things and terrible at others.

Some cars are loved because of who they attract. Some are loved because of the disconnection from the world they provide. Responsive and fast, just because you ask.