LinkedIn is a "Must Have" Resource →

Why Professionals use LinkedIn for Networking and More : Optimizing, Focusing, and Keeping Your Profile Current

I have worked with over a thousand individuals to help them complete their LinkedIn profiles. Likewise, I have spent time with most of those helping them tailor the jobs they wanted to apply for to their resumes. This involves matching the skills and titles from the job posting to be used on the resume when it fits and ensuring that what is wanted in the posting is shown on the resume.

LinkedIn is your gateway to job opportunities. Your resume may secure the job, but your profile is the key to speaking the language of algorithms. I would like you to know that understanding this language is crucial when completing your profile.

On LinkedIn, a "resume" is a document that can be specifically tailored to a particular job application, highlighting your most relevant qualifications for that specific role. A "profile" is a broader overview of your entire professional career, showcasing your skills, experience, and personal brand to a broader audience.

LinkedIn still Works

My book, “Why Professionals Use LinkedIn,” is not a mere collection of facts. It's a practical guide filled with insights and strategies I've honed through real-world experience, not just theoretical knowledge.

"LinkedIn is the only social media platform where people want to be advertised to." - Lewis Howes.

"LinkedIn is not about who you know; it’s about who knows you." - Janine Popick.

"LinkedIn is not a resume, it's a window." - Heather R. Huhman.

LinkedIn is Bigger and Better with More Ways to Help →

This book provides several ways to benefit from using LinkedIn in your current or future jobs. Career changes work best when a good fit is made between the candidate and the employer. LinkedIn opens doors by providing an inside look and a clearer understanding of where a candidate fits best and where answers are needed.

Finding a job, networking, and researching are top reasons to use this resource. Finding a Job: LinkedIn is one of the easiest ways to do a job search, and likewise, it is a way to understand the strength of your resume better and learn what needs to be changed to better fit your ideal job.

Networking: Whether looking at companies as potential customers or for a job, you can search and find those people you are already connected with or should be with using LinkedIn. Research: Researching new career options, lead generation, content marketing, gaining competitive insight, and finding new supply sources