Why Professionals use LinkedIn for Networking and More : Optimizing, Focusing, and Keeping Your Profile Current
Why Professionals Use LinkedIn
I have worked with over a thousand individuals to help them complete their LinkedIn profiles. Likewise, I have spent time with most of those, helping them tailor their resumes to fit the jobs they wanted to apply for to their resumes. This involves matching the skills and titles from the job posting to be used on the resume when it fits and ensuring that what is wanted in the posting is shown on the resume.
LinkedIn is your gateway to job opportunities. Your resume may secure the job, but your profile is the key to speaking the language of algorithms. Understanding this language is crucial when completing your profile.
On LinkedIn, a "resume" is a document that can be specifically tailored to a particular job application, highlighting your most relevant qualifications for that specific role. A "profile" is a broader overview of your professional career, showcasing your skills, experience, and personal brand to a wider audience.
LinkedIn still Works
My book, “Why Professionals Use LinkedIn,” is not atheoretical discourse. It's a practical guide brimming with insights and strategies I've honed through real-world experience, ready to be put into action.
"LinkedIn, as Lewis Howes rightly puts it, is the only social media platform where people want to be advertised to. It's a unique space that offers unparalleled opportunities for career growth."
"LinkedIn is not about who you know; it’s about who knows you." - Janine Popick.
"LinkedIn, as Heather R. Huhman points out, is not a resume, it's a window. It's time to shatter the misconceptions and see it for what it truly is - a powerful tool for professional networking and personal branding."