What Makes a Message Matter: The Role of Authenticity in Great Communication →

What Makes a Message Matter: The Role of Authenticity in Great Communication (Featuring reflections on Stephen R. Covey and a journey through two of my books)

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This article also highlights one of my key influences—Stephen R. Covey—whose legacy in leadership and communication continues to guide my work. You can find more about him under “Favorite Authors” on this site.

The original version of this article was tied to my previous book, Mastering the Art of Communication, which was removed from Amazon and Draft2Digital due to content concerns. That experience was disappointing—but ultimately, it pushed me to refine my message. Much of the material was reworked and now lives on, stronger and clearer, in my latest release, The Power of Authentic Communication.

Mastering the Art of Communication is still available through libraries and alternative platforms like Everand, OverDrive, cloudLibrary, Baker & Taylor, Hoopla, Odilo, BorrowBox, and Palace Marketplace.

Why are some speakers, teachers, and authors considered masters of their craft? What turns a well-delivered message into something we recognize as art?

In many cases, it comes down to one essential quality: authenticity.

When communication is both skillful and sincere—when a speaker is not only articulate but also grounded in truth—it transcends the ordinary. The experience becomes memorable, not just for its content but for how it feels. But that raises an important question: Is authenticity alone enough to make a message valuable? Or does its worth depend on how deeply it resonates with the audience’s own beliefs and values?

Authenticity vs. Performance

Over the years, I’ve encountered speakers who appeared polished, rehearsed, and self-assured. Their words matched their brand, their delivery was smooth, but something crucial was missing. Despite the performance, there was no connection.

Why? Because authenticity isn’t just about presentation. It’s about purpose, values, and presence.

I recall sitting near the front row during a talk given by Henry Kissinger around the year 2000. Speaking on the Vietnam War to a room of business professionals, Kissinger, though globally recognized, delivered a message that felt detached—impersonal and transactional. There was no real emotional anchor, no sense of personal conviction or engagement with the audience. It was forgettable—not because of what was said, but because of how it was said.

A Masterclass in Authentic Communication: Stephen R. Covey

That same year, I had a very different experience—one that redefined how I understand communication at its best.

In 1990, I shared the stage with Stephen R. Covey at a church event, shortly after the release of The 7 Habits of Highly Effective People. Before the program began, we spoke briefly. I had heard whispers that Covey in private was different than the public figure—perhaps more reserved or guarded. But the man I met was calm, gracious, and deeply attentive. He was, in a word, authentic.

When it was his turn to speak, he transformed. His energy expanded, his voice carried conviction, and his presence filled the room. Without a single note, he delivered a message that was clear, powerful, and deeply human.

What stood out wasn’t just his eloquence—it was his alignment. Covey knew his audience. He spoke their language, connected with their values, and honored their experiences. His body language was composed yet expressive, like a conductor guiding a symphony. The result was more than effective communication—it was transformational.

Why He Stood Out

Observers often speculated about what made Covey so magnetic—his bald head, simple wardrobe, or spontaneous delivery. But these were surface traits.

His true power came from one core strength: credibility.

Covey believed in what he said. His message wasn’t rehearsed; it was lived. That kind of integrity can’t be manufactured. His work wasn’t about impressing others—it was about serving them.

The 7 Habits of Highly Effective People continues to inspire millions, from “Be Proactive” to “Sharpen the Saw.” His framework calls us to live with purpose, align our values with our actions, and lead with authenticity.

A Final Reflection

I’ve chosen to keep this article available as a tribute to Stephen R. Covey and a lasting reminder of what authentic communication truly means. Whether in leadership, teaching, or daily life, it’s not just the words we use that matter, but the clarity of intention and sincerity behind them.

Authentic communication has the power to inform, connect, and transform. And when it’s rooted in values and purpose, its impact endures.

These ideas are explored in even greater depth in my latest book, The Power of Authentic Communication—a guide to building trust, listening with intent, and speaking with purpose in a noisy world

Where to Buy Masterinig The Art of Communication: The Power of Precision in Language →

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Review of Mastering The Art of Communication

• by Jagadeeshwar Gangoji » 22 Sep 2024, 06:21

[Following is a volunteer review of "Mastering The Art of Communication" by Brent M. Jones.]

5 out of 5 stars

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"Mastering the Art of Communication" is a book by Brent M. Jones that starts with the importance of having proper communication. The book thoroughly explores the impact of communication on relationships and its role in facilitating learning. The book also discusses techniques to improve a person's communication skills effectively.

I must say that I liked the part "Using Correct Terminology." I like the way the author explains the importance of using correct language and the right words for effective communication. The author used proper examples to show that different words can have different meanings in other regions. The author highlighted that accurate communication needs appropriate language by mentioning specific well-known figures.

I also like the concept of networking mentioned. Every professional must know that networking can not just make or break your career but can also be one of the major tools in making you an effective communicator.

After reading the book, I felt like I had nothing to dislike about it, and also, no sexual references or profanity were found inside the book.

The book is completely error-free; I found no grammatical mistakes or typos while reading the book, which is truly appreciable.

I would like to rate the book a solid 5 out of 5. The book deserves a full score for its effective approach to mastering the art of communication. The author's real-time examples are commendable. He had solely focused on the essential concepts and avoided the other unnecessary details. This book is such a boon to the people who are uncommunicative and struggle with communication every single day.

I recommend this book to every single person, irrespective of any criteria. People who are professionals, who are into business, and entrepreneurs will find it so informative. Anyone who is going to attend a meeting, seminar, or job interview will find it much more informative.
Happy Reading!!

Reviews of Mastering The Art of Communication →

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Dan Diaz

5.0 out of 5 stars Mastering the Basics: Essential for Future Success

Reviewed in the United States on June 13, 2024

This book may seem basic at first glance, but don't let that fool you. This book lays down the fundamental building blocks for anyone serious about improving their communication skills. As someone who has delved into many self-help and professional development books, I can confidently say that the principles outlined here are not only foundational but absolutely crucial for long-term success.

What makes this book stand out is its focus on becoming an interesting speaker and communicator, not just on the techniques. It’s about transforming into someone who can convey ideas with clarity and precision. This approach ensures that readers are not just learning how to communicate but are evolving into compelling wordsmiths.

The basics are what matter most. By focusing on these core principles, you’ll be well-equipped to handle any communication challenge that comes your way in the future. I highly recommend this book for anyone looking to enhance their communication skills in a meaningful and lasting way.

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SHAUN

5.0 out of 5 stars A must read

Reviewed in the United States on November 12, 2023

"Brent M. Jones's guide is a concise masterclass in communication. Starting with the basics of terminology and building up to the art of nonverbal cues and digital-age nuances, each chapter is a step toward mastering meaningful interaction. Practical, insightful, and immensely applicable, it's an essential read for anyone looking to enhance their personal and professional communication skills. A transformative read that will change how you talk and connect with the world."