Your Adversaries Will Read Your Book →

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“Rommel, you magnificent bastard! I read your book!” — General George S. Patton Jr.

Patton’s remark is more than a colorful quote—it’s a reminder that your words give you away. What you write, say, and publish can become a roadmap for others to use against you. Competitors, critics, and even those who don’t wish you well can learn your strategies simply by paying attention.

The lesson is simple: be intentional with your words, but also be curious about the words of others. Read your competition’s books. Study what they emphasize, what they leave out, and how they frame their ideas. Knowing what they say—and why they say it—can give you an advantage.

The phrase “magnificent bastard” has even become shorthand in literature and culture for the character who is always a step ahead, someone who uses knowledge and strategy to turn situations to their favor. In real life, this mindset is just as useful. Don’t just compete—outthink, outread, and outprepare.