When I wrote the book Terminology is More than Just Words, I was influenced by my experiences working one-on-one with individuals looking for help finding a job and making a career change. I worked with over 1000 individuals to help them bring their LinkedIn profiles together in the best way to show who they were and what they had accomplished in their careers. This also led to working with them to learn how to use the profile to create a resume that would best match a job posting they were interested in.

This often meant reviewing the posting for keywords that defined what was wanted. For example, if a job posting for a marketing manager role emphasizes 'digital marketing' and 'SEO ', these are the keywords the candidate should focus on. Ensuring that the resume uses the right words for the posting is crucial, as it increases the chances of the resume being noticed by the recruiter.

When a candidate worked at the same company for several years, the titles used for their job often needed to be updated, especially in their overall industry segment. Even the duties and responsibilities required for a specific job frequently use different terminology to define the areas of duties and responsibilities…

The power of clear thinking cannot be overstated. It's not just about using the right words-it's about shaping your thought process. When you can think logically and organize your ideas, you're not just communicating effectively-you're demonstrating your ability to break down complex concepts, identify cause-and-effect relationships, and make informed decisions. This is the kind of thinking that can transform your career.