This guidebook is designed to assist you in optimizing your LinkedIn profile. While many readers may already have a profile, this overview emphasizes the importance of regularly reviewing, revising and enhancing your profile.

LinkedIn requires regular updates to ensure your status updates are visible to search engines like Google. Your profile is an initial contact point for many individuals, so it’s essential to accurately show who you are present.

As someone who has worked with more than 800 career-focused candidates, I can attest that the ideas presented in this guide have been found helpful by everyone, not just based on generic notions but on real-life experiences in assisting those who sought help. With the average person estimated to change jobs 12 times throughout their career, updating and improving your profile regularly is essential to ensure it resonates with potential employers.