Updated thinking: I've expanded on this idea in a newer article about why content alone isn't enough and why successful book marketing needs to communicate a clear benefit to the reader.

So many things can sink or make a new book succeed. Title, cover, timing, reviews, lack of reviews, etc. It is no secret what matters most in a book, but it is often overlooked.

Many lists try to tell us what's best; of course, having published many books, I can not personally vouch for any of them.

Content Matters Most

Content lives inside the book and in its message. The words are the message. Sometimes the cover has the biggest impact when you market your book, but even then, it reflects the content.

Focus the value of the content on those who want it for themselves. Often the content becomes the writer’s brand.

Seven Ways to Promote Your Book

Guest blog posts
Blog & Podcast Interviews
Using Social Media
Create a YouTube Channel
Join reader groups (Facebook and others)
Go On a Local Book Tour
Use Your Mailing List.

Of course, all these approaches and others help, but the essential tool to market your book is "content.”

Brent M. Jones

Brent writes with quiet confidence and curiosity, exploring communication, reinvention, and what truly matters. His reflections invite readers to slow down, reconsider their stories, and reconnect with the values that guide them. Through books, essays, and his What Matters Substack Articles and Notes, he offers thoughtful writing shaped by observation, experience, and reflection.

Book Reviews, Comments & Stories, Quotes, & Poetry & More

"Connections and Why They Matter"

Updated thinking: I've expanded on this idea in a newer article about why content alone isn't enough and why successful book marketing needs to communicate a clear benefit to the reader.

So many things can sink or make a new book succeed. Title, cover, timing, reviews, lack of reviews, etc. It is no secret what matters most in a book, but it is often overlooked.

Many lists try to tell us what's best; of course, having published many books, I can not personally vouch for any of them.

Content Matters Most

Content lives inside the book and in its message. The words are the message. Sometimes the cover has the biggest impact when you market your book, but even then, it reflects the content.

Focus the value of the content on those who want it for themselves. Often the content becomes the writer’s brand.

Seven Ways to Promote Your Book

Guest blog posts

Blog & Podcast Interviews

Using Social Media

Create a YouTube Channel

Join reader groups (Facebook and others)

Go On a Local Book Tour

Use Your Mailing List.

Of course, all these approaches and others help, but the essential tool to market your book is "content.”

About

Brent M. Jones

CONNECTED EVENTS MATTER

Because they Explain Who We are and Where We Are Going

© Copyright 2026 Connected Events Matter

© 2026 Brent M. Jones / Connected Events Publishing. All essays, reflections, poetry, and original content on this site are protected by copyright and may not be reproduced without permission.

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Updated thinking: I've expanded on this idea in a newer article about why content alone isn't enough and why successful book marketing needs to communicate a clear benefit to the reader.

So many things can sink or make a new book succeed. Title, cover, timing, reviews, lack of reviews, etc. It is no secret what matters most in a book, but it is often overlooked.

Many lists try to tell us what's best; of course, having published many books, I can not personally vouch for any of them.

Content Matters Most

Content lives inside the book and in its message. The words are the message. Sometimes the cover has the biggest impact when you market your book, but even then, it reflects the content.

Focus the value of the content on those who want it for themselves. Often the content becomes the writer’s brand.

Seven Ways to Promote Your Book

Guest blog posts

Blog & Podcast Interviews

Using Social Media

Create a YouTube Channel

Join reader groups (Facebook and others)

Go On a Local Book Tour

Use Your Mailing List.

Of course, all these approaches and others help, but the essential tool to market your book is "content.”