Psycho-Cybernetics is an approach and a term developed by Dr. Maxwell Maltz. His book with this title was published in January 1960 and has sold over 30 million copies. Maltz was a cosmetic surgeon and author. He combined his psychology and concluded that our self-image is the cornerstone of our mental state and, therefore, all the successes and failures in our life.

It is still interesting to read his works and see that a plastic surgeon learned more about people in 1960 than psychiatrists had known!

He explained how the self-image has complete control over an individual’s ability to achieve or fail to reach their goals. He developed techniques for improving and managing self-image.

Psycho-Cybernetics teachings are still considered valuable and based on solid science with measurable results.

Brent M. Jones

Brent writes with quiet confidence and curiosity, exploring communication, reinvention, and what truly matters. His reflections invite readers to slow down, reconsider their stories, and reconnect with the values that guide them. Through books, essays, and his What Matters newsletter, he offers writing that doesn’t shout—but still speaks clearly.

Reflections on communication, reinvention, and what truly matters—delivered in a quiet, thoughtful voice.