Terminology Is More Than Words: How Terminology Shapes our Network, Career & More by Brent M Jones →

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As an author of personal development and self-help books, I saw a connection between my book about LinkedIn, Finding the Best Version of Yourself, Interviewing Yourself, and Asking the Right Questions, and The Human Factor. The connection was that to obtain success, you needed to be authentic. That means that your values and goals must align with what you are looking for.

That is the key. Unless you know your real values and goals, you may be looking for the wrong things.

Words are a tip-off. The words in defining a goal may or may not fit with your personal values, but they need to. The words you use will attract people who fit with the values those words reflect.

The LinkedIn algorithms look over the one billion connections LinkedIn has and find the words used to describe a job posting. A speaker connects with their audience by using the words that the audience are familiar with or the words that idendify the audiences wants and needs.