LinkedIn is the world's largest professional network with 760+ million users in more than 200 countries and territories worldwide. The US has 167 million users. These figures are as of 2020.

With that said, I want to list one handy feature of LinkedIn. LinkedIn is unique in how its job search platform works. They have the traditional approach where you put in the job title you want to search for and where (City, State, or even zip code) brings up the jobs. Google does an excellent job of that too. Most job platforms approach the search task this way, remembering what you searched for, and sending you more ideas on-going. LinkedIn will do that on the traditional job search platform at the top of the Jobs page.

LinkedIn’s essential and unique feature doesn’t just remember what you searched for and continue to feed you other similar job matches, but it also uses algorithms to read your profile. It matches the shape of the job posts and finds the best matches based on the totality of your profile. This then brings notifications to you in the jobs section under “Based on your Profile and Search,” showing where your profile matched best. The algorithms find you; in reality, the best jobs also find you.

Working as a Career Coach, I sometimes have candidates tell me that the jobs they see as “best fits” on the lower part of the Jobs page are ones they have no interest in. I then usually tell them that one of two things are the reason for that? Either they are not qualified for what they want to do, or they didn’t fill out the profile correctly.

This is unique for a job search platform to see what job found you by the algorithm’s evaluation of your profile. What you see as jobs sent to you confirms your profile's strength, and you can, in many cases, know that you are not being clear enough on your profile to see the kind of jobs you want. Instead of searching for a particular job, the job that fits you best is searching for you. This is unique, and nowhere else in the other options for job search can you get this feedback.

“If you can’t find what you want in the job section, either you are not qualified for what you want, or your profile hasn’t been done correctly enough to reflect why you would fit the job you want.”