The traditional definition of an entrepreneur is “an individual who creates a new business, bearing most risks and enjoying most rewards. The entrepreneur is seen as an innovator, a source of new ideas, goods, services, procedures and business.” Being an entrepreneur isn't just acting on an idea that pops up; it is using the right skills to make that idea work.

Why have so many successful entrepreneurs started in sales? Salespeople become successful, as do entrepreneurs, because they learn to listen to the customer’s needs and wants daily and personally. When salespeople are the main point of contact between the business and potential clients, they often act as entrepreneurs.

Successful salespeople have relationships and trust with their clients and often learn of their needs as they are developed. A seller of ingredients will learn of changes and needs for packaging or new equipment early in the new product development process. The first entrepreneurial step for that salesman is to find a source for these new items and a contract to represent or profit from the start in ongoing sales.

An entrepreneur is a person who identifies a need and starts a business to fill that void. But others will argue that a “true” entrepreneur must develop an innovative new product, service or idea and then operate their business to sell and profit from that. Entrepreneurs often create needs and demands through their creative ideas and solutions.

An entrepreneurial mindset is an attitude that means having an open mind, using critical thinking, and being resilient when times get tough. It means anticipating needs and looking for solutions, not problems.

Entrepreneurial success comes down to knowing your product, understanding your customer, and personal drive for success.