Randy Krum, the author of "Cool Infographics," is a skilled data visualization and graphics designer. In his book, he delves into how visual representations can effectively communicate stories to people. Krum covers design rules, story structure, design process, using graphics for resumes, and incorporating SEO values. Krum emphasizes that the most successful infographics should convey complex data entertainingly and concisely through the right combination of words and images.

He concludes his book with a "Final Thoughts" section, stating that regardless of the industry, every company can benefit from visualizing its information.

The book is divided into seven chapters, covering topics such as the science of infographics, online infographics, infographics and SEO, infographic resumes, internal confidential infographics, designing infographics, and design resources.