The Alliance of Independent Authors is the only global self-publishing organization, and Alli (pronounced ally) is a professional membership organization fostering ethics and excellence in self-publishing.

We are a non-profit, community interest company providing independent authors with trusted self-publishing advice, support, and resources within a welcoming and active community of thousands of authors. 

We bring together the world’s best indie authors, advisors, and vetted services, offering contacts and campaigns, education and collaboration, and trusted guidance on how to self-publish well.

Ethical self-publishing


A code of standards for indie authors and self-publishing services shows their support for putting readers first. Authors adhere to this guiding principle by publishing and displaying ALLi’s “I am an ethical author” badge on their websites. Approved services agree to be vetted by the ALLi watchdog desk.