Brent M. Jones - Connected Events Matter

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Using Hashtags on LinkedIn and some comments about where and why

Hashtags are used across social media platforms to categorize content, so we can search and find content that we are interested in and so businesses and brands can reach larger audiences of people who may be interested in their content.

This is a short list of suggestions and thoughts about this subject because there are so many good, well-written articles on this, and some of those connections are also listed.

  1. Add the hashtag at the end of the article.

  2. Identify what you want to stand out with the #. Who you are as the author, what the article focus is.

  3. To determine how many people see that #, type the # into the LinkedIn search bar.

  4. When you click the search bar hashtag for the words you are interested you will see how many people follow that hashtag, and then the feed below will be the recent article posted with that tag. The most current reports show how the word is trending to some degree.

  5. LinkedIn’s advice is to use 3 hashtags per post. You can use more, but the algorithm likely rewards you when you follow LinkedIn’s advice.

  6. Use broader # rather than niche ones. Also, you can check whether it is worth it to use them by typing them in the search bar first to see how many people are following them

20+ top LinkedIn hashtags for 2023

Popular hashtags change frequently, and most are industry-specific, but here are the top LinkedIn hashtags by follower count in 2022.

#India – 67.6 million

#Innovation – 38.8 million

#Management – 36 million

#HumanResources – 33.2 million

#DigitalMarketing – 27.4 million

#Technology – 26.4 million

#Creativity – 25.2 million

#Future – 24.6 million

#Futurism – 23.5 million

#Entrepreneurship – 22.7 million

#Careers – 22.5 million

#Markets – 22.2 million

#Startups – 21.2 million

#Marketing – 20.3 million

#SocialMedia – 19.7 million

#VentureCapital – 19.3 million

#SocialNetworking – 19 million

#LeanStartups – 19 million

#Economy – 18.7 million

#Economics – 18 million

Also, this YouTube Video by Joe Gannon, Everything you need to know about LinkedIn hashtags, is excellent.

https://youtu.be/1_i9wZUgOaQ