I have written two books about Networking, and both used up space explaining the “informational interview.” In some ways, it is a surprise how these terms are just accepted, even in some cases understood, but so infrequently ignored when they would help.

This isn’t just for job seekers. It is what we do. You’re a lawyer with a big case but must understand what the other side thinks. You are a salesperson, and you need to understand who the real competition is and what they have. All your buddies at the hangout seem to have changed their attitude about you, and you don’t know why? Here it comes, the secret solution. Go ask. Of course, in some cases, you need to know who to ask.

Many years ago, going into sales and selling food to restaurants, I needed to know what they were buying. The easy solution I used then was to look in their garbage can. In some cases, it even told me who the competitors were.

Networking will likely take you places you never expected. Yes, garbage cans, but you will find meaningful connections everywhere. You know someone who knows someone. Remember, six degrees of separation is the idea that all people are six or fewer social connections away from each other. As a result, a chain of "friends of friends” can be made to connect any two people in a maximum of six steps. This is also known as the “six handshakes rule.” In March 2023, I published “Networking With a Purpose The Informational Interview, Its Use, and Why it is a Valuable Tool.” The introduction page states:

“In the following pages, I explain the purpose of informational interviews, their benefits, and the strategies to build a network efficiently. Here you will find a step-by-step guide, including a list of sample questions to ask to feel confident embarking on this critical process in your journey. Rest assured, the skills and strategies detailed in this book will serve you long after they land you that coveted job (or answers about your lawsuit or competition) as a powerful weapon for long-term success.

Did I hear someone say, “Gosh, Brent, is that why you wrote this article today to sell your book” Of course not. (Amazon link amzn.to/3T50llg )