Proactive management is a leadership style that emphasizes strategic planning and risk management rather than taking a reactive approach to situations and business goals.

“If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” - Quote by John C. Maxwell

Proactive management can be applied to any industry through leadership that emphasizes planning and forward-thinking by seeking out new opportunities for the company and dealing with any threats or problems before they even emerge.

An article in the Journal of Business and Psychology Vol. 29, No. 1 (March 2014) by Diane M. Bergeron, Tiffany D. Schroeder, and Hector A. Martinez titled “Proactive Personality at Work: Seeing More to Do and Doing More?” states:

“that a “proactive personality is a stable personality related to taking personal initiative and behaving proactively.”

Proactive people don't see challenges as having the final say, as they keep their focus on solutions. As a result of early action, they typically have confidence as they face the future. This gives them a sense of calm about the future and composure when facing obstacles