Why Professionals use LinkedIn for Networking and More : Optimizing, Focusing, and Keeping Your Profile Current

I have worked with over a thousand individuals to help them complete their LinkedIn profiles. Likewise, I have spent time with most of those helping them tailor the jobs they wanted to apply for to their resumes. This involves matching the skills and titles from the job posting to be used on the resume when it fits and ensuring that what is wanted in the posting is shown on the resume.

LinkedIn is your gateway to job opportunities. Your resume may secure the job, but your profile is the key to speaking the language of algorithms. I would like you to know that understanding this language is crucial when completing your profile.

On LinkedIn, a "resume" is a document that can be specifically tailored to a particular job application, highlighting your most relevant qualifications for that specific role. A "profile" is a broader overview of your entire professional career, showcasing your skills, experience, and personal brand to a broader audience.

My book, “Why Professionals Use LinkedIn,” is not a mere collection of facts. It's a practical guide filled with insights and strategies I've honed through real-world experience, not just theoretical knowledge.

"LinkedIn is the only social media platform where people want to be advertised to." - Lewis Howes.

"LinkedIn is not about who you know; it’s about who knows you." - Janine Popick.

"LinkedIn is not a resume, it's a window." - Heather R. Huhman.