BookTok is a subcommunity on the app TikTok that focuses on books and literature. Creators make videos reviewing, discussing, and joking about the books they read. These books range in genre, but many creators focus on young adult fiction, adult fantasy, and romance. The community is cited as impacting the publishing industry and book sales.[The creators in this community are also known as BookTokers
TikTok CEO Shou Chew explains how the app's algorithm drives virality and content moderation challenges. In a conversation with TED head Chris Anderson, he discusses TikTok creators, data privacy, and government manipulation.
Chew emphasizes his commitment to inspiring creativity and building community. When asked about TikTok's unique algorithm, Chew said it finds what you like rather than who you like.