Sometimes the goal you are seeking needs research. Perhaps your writing a book or looking for a job. Reading about those goals will give you direction. You will want to make sure your reading targets your goals.

A target market is the specific group of people that you want to reach with your message. They are the people who are most likely to need to hear your message and buy your products or services.

Their behaviors, demographics, and as much information about them as possible are needed to find these people.

When you write and market a book, you want to provide the answers your potential readers wish to. For several of the books I have written, I found the information needed because I was with those people working one-on-one, observing whether they had the skills and available networks that would fit the goals they were seeking.

When these things are understood, finding strategies and insights coupled with some fundamental analysis of the personal values, skill sets, and networks becomes easier to identify.

Many of my books address those questions because the source for these books was not just a list of questions that came from understanding how the questions were the core of the challenges faced.

I worked one-on-one with hundreds of job seekers and people needing a career change over several years.

These books can be found on my Amazon Author page at https://amzn.to/3NNUhd6.