Social Media is about engagement, the process where one person or group wants to engage and interact with another group. Some predictions about changing trends in social media expect TikTok, Clubhouse, Snapchat, & Discord to be the place to look to evaluate the social media industry's future and how they maximize engagement.

The new kids on the block always seem to get a lot of attention and then follow assumptions about the old kids that reinforce the idea that new ones will prevail.

The need for personalized communication and socialization will stay event with new ideas coming out. Still, Twitter, Meta, and LinkedIn are well-healed and capable of changing, so assuming the new players will dominate the sector seems questionable.

Like many questions, the answers have much to do with “following the money, “ not just who has the newest ideas. Money will drive the changes, and looking at where the money will come from gives us the answer.

For Gen Z and Millennials, social media users will account for 62 percent of global social commerce spending by 2025. In addition, millennials alone will account for nearly $401 billion of social commerce spending by 2025.

Videos will have a significant influence. According to video analytics firm Tubular Labs, creator and influencer viewership will hit 10 trillion monthly views across all platforms in 2023.

About 3.5 billion people, out of 7.7 billion, are active social media participants. Globally, during a typical day, people post 500 million tweets, share over 10 billion pieces of Facebook content, and watch over a billion hours of YouTube videos.