Driving traffic is where Pinterest is one of the best helpers you can find, next to Google. The Pinterest Pin is the perfect marketing tool. It can contain a great picture but just a few words.

A picture, of course, is worth a thousand words. If the image captures the viewer’s interest, the inside message can present a short message and make it clear that much more about the subject can be found because a link to the website is included with that quick inside pin page that takes people to the website.

My website, connectedeventsmatter.com, has taken time to grow but now has visitors from over 150 countries. The site reviews promote my books and offer career and personal development advice.

Direct and Google represent the path almost 70% follow to the site. Of the remaining 30%, half comes from Pinterest, and the rest is from Facebook and Twitter.

“Pinterest is no longer just a social media site but should be considered a search engine, with approx.250 million active users looking for inspiration and fresh ideas each month. With increasing users, Pinterest SEO is essential for digital

marketers to master.”

• 60% of Pinterest users get their purchase ideas from the platform.

• 70% say they are inspired to make a purchase they weren’t previously considering.

• 90% of Pinterest users report that the website helps them make a purchase.