The ability of an author to have a conversation with you in their writing, and then as their story unfolds on the page, make you feel your in the story yourself, is exciting.
Louis L'amour's writing can make you feel like you're in a old west town watching a gun fight. It is no less powerful than being in a movie theater and in many ways is more powerful.
Mary Karr used the plot of the movie "Apocalypse Now" to demonstrate plot development and how much the details mean. She started out with a scene in a hotel room with Captain Willard looking at some maps on the wall. I remembered the maps but she gave them a whole different meaning. They suggested the coming flow of the movie plot and the whole movie seemed to fall into a different perspective.
My point is that the ability to take a story, or some thoughts, and just communicate in a way that pulls the reader in is like magic.
Asking the question "What Matters" may be different as far as our life itself is concerned verses our goals in writing. They may have more of connection that you would expect however. In writing and in life
"What Matters" may be in finding the "magic".
What makes things seem so special? In writing maybe that goes along with finding your "voice". How you sound to the reader is your voice but you can make that voice resonate if it is sincere, or if it has something in it that the author cares about.
What do you care about? Each day look back to that for focus or in writing try to have it come through in your message. Shakespeare said "to thy own self be true". Another way to say that is to care about something. Find something that matters. Have that reflect in your life and in your writing.