Speaking just before Stephen R. Covey 30+ years ago, I watched a master of the art of communication demonstrate the power of precision in language and how important having charisma is when you are the speaker.

In my book, "Mastering the Art of Communication: The Power of Precision in Language," as well as in this video, the focus is on using the appropriate terminology in communication to make a meaningful difference to convey the desired goals, make wanted connections and draw attention to the challenges speakers and writers face as the terms available for communication expand and overlap in our business and personal settings.

Among many, Industry-specific Terminology, Search Engine Optimization, Demographic Analysis, and Situational Analysis are areas of focus where communication improves dramatically and where terminology is adequately considered.