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Never Stop Being a Student of Your Industry

By Brent M. Jones

Burnout is often blamed on job stress that affects an individual’s physical and emotional state and causes mental exhaustion. Often burnout is considered the fault of management, suggesting that the workplace is not managed correctly.

Finding your ideas considered out of date leads to boredom. Placing the blame for boredom leads to denial of what may be the real problem of outdated ideas.  I was talking with an old friend about his successful career. He told me he felt his longevity in the industry was perhaps perceived as a negative and wondered if others in the industry felt the same about his longevity. I had to ask myself how this could be. His vast experience should be viewed by himself and others as “added wisdom” gained by trial and error. His viewpoint spoke loudly to his own “burnout,” but is that what years of work must lead to?

The dictionary definition of burnout is “the end of the powered stage in a rocket’s flight when the propellant has been used up.” With people, a lot of energy pursuing various goals is used up, and when people are burned out, they feel somewhat used up and complacent. You can hear the burnout in someone saying, “We tried that once before, and it didn’t work so it won’t work now.” Think of new approaches or new ways to use old products and concepts. This will provide you with renewed energy. As a veteran, you shouldn’t worry about making a mistake. You, of all people, should know that a failure or setback becomes an opportunity.

When worrying about burnout, we should stop thinking about the past and look to the future. Don’t start by asking yourself how things have always been done but look back at your past experiences and ask yourself what has changed and why. What is changing in the marketplace right now? Study your industry and learn new things.

Business analyst and author Peter Drucker have said, "The best way to predict the future is to create it." 

Also, see: Polishing your Skills means that you should never stop learning.