Book Reviews Matter: They are essential because they help convince potential readers that the book (and even the author’s other books) will be enjoyable and they should buy it. Even critical reviews are valuable because they at least bring attention to book. (Of course, getting good reviews far outweighs the attention of bad reviews)

Oscar Wilde wrote, “There is only one thing in the world worse than being talked about, and that is not being talked about.”

This suggests negative publicity can increase purchase likelihood and sales by improving product awareness. Adverse publicity or book reviews can sometimes justify a response and give the author a second chance to add to and multiply the original review’s impact. When that happens, here are

Four ways to deal with bad reviews

1. Utilize facts to improve credibility and correct errors.

2. Avoid appearing defensive.

3. Push other points of view about what was said in the review

4. Take advantage of the controversy using social media to draw attention.

“Never trust anyone who has not brought a book with them.” – Lemony Snicket