I have worked with over a thousand people on putting together their LinkedIn profiles, and it is clear that they, and maybe even you, don’t understand the full potential of this.

LinkedIn boasts a billion connections, but not all are equally beneficial. It's crucial to be discerning when accepting connection requests. Daily requests, often prompted by LinkedIn's algorithms, can lead to a haphazard network. Instead, focus on connecting with those who can add value to your professional journey.

When building your network, prioritize connections with people who know and have worked with you. This includes previous co-workers, supervisors, suppliers, and vendors who have interacted with the company you worked for, as well as the top management and owners of these companies. Also, consider connecting with the customers and competitors of your previous employers. These connections can provide valuable endorsements and recommendations, enhancing your professional profile.

If you're considering a career change, including everyone you've discussed within your network, especially those you've had informational interviews with is crucial. These interviews can lead to valuable connections that can help you navigate your career transition. Remember to include your more personal contacts and friends as well.

Employment often opens opportunities to attend trade shows and conventions; if that is the case, you likely gather business cards. Most of those business cards could be contacts to whom you send a connection request mentioning your recent meeting.

By approaching your profile connections this way, you will create a powerful tool that will serve you well into the future. You can keep it current by adding new connections as they come to you, and this step will give you a genuine network of value.