More is not going to lead to better. What do you do when you want to do better and believe you have done better?

The answer often is in doing differently. When you do better, you are still changed to the same history and to the same way of thinking that got you to where you are and probably is the same as your competition is using in their review.

Does the question then become, what is different? You are different, so find out why you are and start there; in understanding others, understand why it is not the same.