Why are we told we have to have an email list if we want people to follow us? Is it so we can nag people into following and that our content isn’t enough? Since email lists are becoming more valuable is our creative content getting weaker?

Well, maybe this is because our content now faces increased competition in the ad space and even good content now is facing declining organic reach.

The other marketing channels are also becoming difficult to control which means an email list we control can be a great advantage.

Authors face the task of selling their own books more than ever before and so creating their own list focused on their readers is important.s. 

The lists are used to email readers about upcoming events, sales, new releases, and press release contacts that might actually publish the release.