Aspire is a self-help book that presents its life plan built around eleven words. The words are motivating, uplifting, and positive. This approach is not unique but the words chosen to make the points are not your everyday self-help words.

1) Ghenshai – “not treating anyone, including yourself, small.”
2) Pathfinder – “leader”;
3) Namaste – “respecting each person’s authenticity and uniqueness”;
4) Passion – “suffering for what you value”;
5) Sapere Vedere – “visioning”:
6) Humility – “being teachable”;
7) Inspire – “breathing life into”;
8) Empathy – “walking the path of another”;
9) Coach – “mentoring another”;
10) Ollin – “total commitment.”
11) Integrity – “being congruent.”

The message of this book is suggested to come from uncovering the hidden and often secret meaning of words. Some of the words may have been a mystery to many readers, but then they serve to point the reader to words well well stood in teaching the book's message.

Kevin Hall’s comments on Humility drill down into the meaning of the ord to make its value part of life’s purpose. This is an excellent example of just using a word to create a message:

"Humility is one of the most misunderstood and misapplied words in all languages. Humility is not being passive and submissive, nor is it distinguished by slumping shoulders, bowed heads, and subservient, downward glances. It is about being teachable and coachable. It implies a continual commitment to learning and growing, and expanding. It is living life in crescendo, with shoulders back and heads up as we reach and stretch to become our best, then extend ourselves to help others do the same. And then, we start again!"